NIKKI SCHER
"Success is liking yourself, liking what you do, and liking how you do it."
– Maya Angelou


SENIOR COPYWRITER EDITOR JOURNALIST
ABOUT
WHAT I DO
I'm a focused and creative copy lead with 15+ years’ experience crafting global campaigns for fashion, travel and beauty brands. Skilled at leading teams, shaping tone of voice, and turning complex briefs into engaging, conversion-driving copy.
Alongside brand work, I’ve also written for Stylist, Red, Daily Mail, Metro, MSN and Fresh magazine, combining journalistic insight with strong commercial storytelling.
WRITTEN FOR
Site Title
Starwood Hotels
On
adidas
Diageo
ASOS
The Body Shop
Stylist.co.uk
deliciousmagazine.co.uk
John Lewis & Partners
Metro
Tatler
Redonline
Daily Mail
Unilever
ABOUT ME
I’m a creative at heart – I love writing, reading and cooking at home. I’m also a passionate traveller who finds inspiration in different cultures, architecture and cuisines. I live in Central London with my husband and daughter.
PORTFOLIO






